I just read that Clash of the Titans made over $500 million dollars. That’s a lot of box-office, especially for a movie that appeared to have the warm reception of Showgirls. You remember Clash of the Titans – the movie that was panned, slapped, ridiculed for it’s slightly painful 2D to 3D conversion. There was so much talk about the technology, there was almost no talk about the movie.
But that was then, two years ago – ancient history – and this is now. There are a number of successful conversions en route, according to a recent Underwire column in Wired; Thor, big winner of the box office marathon last weekend, among them.
While all that heat was being tossed at Clash, the technologists and artists in post production just kept working – getting better, figuring it out, and educating clients that faster sometimes does have some devastating consequences. When Star Wars comes out in 3D, the product of 2D to 3D conversion, chances are that the Lucas supervised conversions will be as good as they can be in 2011. They will have spent the time, money and technology needed to satisfy a hungry audience of Star Wars fans who will be very, very carefully watching.
As they always do, the facilities, manufacturers and workers behind the scenes at facilities will plug away, try and test, struggle and succeed. Here’s to an inventive group of individuals and companies who embrace the challenge and the unknown.
-Chris Purse